We have been working hard behind the scenes over the past few months to make MYETV a better, faster, and more secure platform- [Platform: the set of the main domain and all the subdomain of a particular website; also the computer architecture and equipment using a particular operating system] - for everyone. Today, we are excited to share one of the most requested improvements we have ever shipped: Single Sign-On (SSO) with Google and Microsoft is now fully live on MYETV.
Whether you are a long-time member of our community or someone who has been thinking about joining for a while, this update changes the way you can access- [Access the simple access to a website as a visitor] - MYETV, making it simpler, safer, and more convenient than ever before. In this post, we want to walk you through exactly what has changed, why we built it this way, and what it means for you as a user.
What Is Single Sign-On and Why Does It Matter?
Before we dive into the specifics of what we have launched, it is worth taking a moment to explain what Single Sign-On actually is, because it is one of those terms that gets thrown around a lot in the tech world without always being explained clearly.
Single Sign-On, or SSO, is a login- [Login: an act of logging in to a computer, database, website or system] - method that allows you to use an account- [Account: an Account contains the personal information that is assigned to those who register and access with email and password] - you already have, like your Google account or your Microsoft account, to sign in to a completely separate service, without having to create a new username and password from scratch.
You have almost certainly used this before, even if you did not know it by that name. Any time you have clicked a “Sign in with Google” or “Continue with Microsoft” button on a website or app, you were using Single Sign-On.
The key thing to understand is that your password never leaves Google or Microsoft. When you click “Sign in with Google” on MYETV, your browser talks directly to Google’s servers. Google confirms who you are, then sends a secure token back to MYETV saying, in effect, “yes, this person is who they say they are.” MYETV never sees your Google password. Not even for a fraction of a second.
This matters for a few important reasons:
- Security: fewer passwords mean fewer attack surfaces. If MYETV were ever targeted by a security incident, your Google or Microsoft password would remain completely safe because we simply do not have it.
- Convenience: no more forgotten passwords for MYETV. You just click one button and you are in.
- Speed: the entire login process takes seconds instead of the usual routine of typing a username, then a password, then potentially having to recover a forgotten password.
What We Have Built: Google and Microsoft SSO on MYETV
Starting today, when you visit the MYETV login page at https://www.myetv.tv/?CallAction=showlogin, you will find two new buttons alongside the traditional username and password form:
- Sign in with Google
- Sign in with Microsoft
Both options work for both existing users and new users. Here is what happens in each case.
If You Already Have a MYETV Account
If you have been a member of MYETV for a while and you have an existing account with a username and password, you can start using SSO immediately, as long as the email address associated with your Google or Microsoft account matches the email address on your MYETV account.
The first time you click “Sign in with Google” or “Sign in with Microsoft,” MYETV will recognise your email address, match it to your existing account, and log you straight in. From that point on, you can use SSO every time, no username, no password required.
If You Are a New User
If you do not have a MYETV account yet, SSO makes signing up even easier. When you click one of the SSO buttons and authenticate with Google or Microsoft, MYETV will automatically create a new account for you using the information shared by Google or Microsoft (your email address and display name). You will not need to fill out a registration form. You will not need to choose a password. You will just be in. You should change your password later, to better secure your account.
A welcome notification will be sent to your account, and you will be able to start exploring MYETV immediately.
How the Technology Works
We know that some of our users are curious about the technical side of things, and we want to be transparent about how we have built this. At the same time, we want to keep this accessible to everyone, so we will keep the technical details light.
The system is built on a standard called OAuth 2.0, which is the same protocol used by virtually every major platform on the internet when they offer SSO. It is a well-established, thoroughly tested, and widely trusted standard.
Here is the simplified version of what happens when you click “Sign in with Google”:
- A secure popup window opens, served directly by Google’s servers (not MYETV’s).
- You choose your Google account and confirm you want to share your basic profile information with MYETV.
- Google generates a short-lived access token, essentially a one-time pass, and sends it back to your browser.
- Your browser sends this token to MYETV’s servers.
- MYETV’s servers immediately contact Google’s servers directly to verify that the token is genuine, was issued for MYETV specifically, and has not expired.
- Only after this server-side verification passes does MYETV proceed to log you in or create your account.
The same process applies to Microsoft, using Microsoft’s own authentication infrastructure.
At no point in this process does MYETV receive or store your Google or Microsoft password. The only information MYETV receives is your email address, your display name, and a unique identifier that helps us recognise your account in the future. That is it.
Security Layers We Have Added
Beyond the standard OAuth 2.0 flow, we have also added several additional security measures that are worth mentioning:
Server-side token verification: some platforms that implement SSO only verify the user’s identity on the client side (in the browser). We do not. Every login attempt is verified by our servers communicating directly with Google or Microsoft before anything happens. This means that even if someone tried to forge a login request, it would fail immediately.
Cloudflare Turnstile protection: the MYETV login page already uses Cloudflare Turnstile, a privacy-friendly bot detection system that is much less intrusive than traditional CAPTCHAs. We have extended this protection to cover the SSO login flow as well. Both the Google and Microsoft login endpoints are protected server-side by Turnstile verification, adding an extra layer of defence against automated attacks.
Encrypted email storage: your email address is stored in our database in encrypted form, using AES-GCM encryption- [Encryption: to change electronic information or signals into a secret code (= system of letters, numbers, or symbols) that people cannot understand or use on normal equipment] - . Even internally, raw email addresses are not stored in plain text.
Flood and maintenance protection: the SSO endpoints are subject to the same flood protection, maintenance mode checks, and peer-to-peer key- [Peer-To-Peer Key: it is a key assigned by the central system to the user and can identify him within the same system] - validation that protect the rest of the MYETV platform.
Sign in with Google Also Comes to social.myetv.tv
The Google SSO rollout does not stop at the main MYETV platform. We have also implemented Sign in with Google on our social publishing subdomain: social.myetv.tv.
For those who are not familiar with it, social.myetv.tv is the part of the MYETV ecosystem dedicated to social publishing, a tool that lets you share your content- [Contents: every content intended as text, images, audio or video] - across multiple external social networks from a single place.
What social.myetv.tv Does
The idea behind social.myetv.tv is simple: managing a presence across multiple social platforms is time-consuming and fragmented. You publish a content on MYETV, then you have to go to Twitter/X, then Facebook, then LinkedIn, then Instagram, and post about it separately on each one. It is repetitive, slow, and easy to forget.
social.myetv.tv brings all of this together. From a single interface, you can publish posts to multiple external social networks simultaneously. And with the RSS feed integration, the process can be automated entirely, any new content you publish on MYETV can be automatically picked up via your RSS feed and pushed out to your connected social accounts without you having to do anything manually.
Why Google SSO on social.myetv.tv?
Adding Google SSO to social.myetv.tv makes it much easier to get started with social publishing. Instead of creating yet another separate login for this tool, you can use the same Google account you use everywhere else. One click, and you are in and ready to start connecting your social accounts and setting up your publishing workflows.
What About Privacy?
We take privacy seriously at MYETV, and we want to be completely clear about what data is involved in the SSO process.
When you use Sign in with Google, MYETV receives:
- Your email address
- Your display name
- Your profile picture (for Google only, used optionally)
- A unique identifier assigned by Google to your account
When you use Sign in with Microsoft, MYETV receives:
- Your email address
- Your display name
- A unique identifier assigned by Microsoft to your account
We do not receive your password. We do not receive your contacts, your calendar, your files, your search history, or any other data from your Google or Microsoft account. The scope of information shared is strictly limited to what is needed to identify you and create or access your MYETV account.
This is all governed by our updated Privacy Policy. The Privacy Policy now includes a dedicated section explaining the Google and Microsoft SSO integrations, what data is shared, and how it is handled.
For completeness: if you have configured biometric authentication on your Google or Microsoft account, for example, using fingerprint login or Windows Hello to authenticate with your Microsoft account, that biometric process happens entirely on your device and on Google’s or Microsoft’s servers. MYETV has absolutely no involvement in or access to any biometric data. Your fingerprint, face scan, or any other biometric information never reaches MYETV.
Frequently Asked Questions
We have been testing this feature internally for a while and have collected some of the most common questions. Here are the answers.
Do I have to use SSO? Can I still use my username and password?
Absolutely. SSO is completely optional. The traditional username and password login form is still there and works exactly as before. You can choose whichever method you prefer, and you can switch between them at any time as long as your email addresses match. It is required to change your password (one time only) whenever you register a new account with SSO.
I have a MYETV account but I signed up with a different email than my Google account. Can I still use SSO?
Currently, SSO matches accounts by email address. If the email on your MYETV account is different from your Google or Microsoft email, the system will create a new account rather than linking to your existing one. If you would like to consolidate your accounts, please contact our support team and we will help you sort it out.
Is my MYETV password still safe?
Yes, completely. Nothing about the SSO implementation changes how your existing MYETV password is stored or handled. Your password remains hashed and protected as it always has been.
What happens to my data if I delete my Google account?
If you delete your Google account, your MYETV account remains active. The two are linked by email address and a unique identifier, but they are not dependent on each other. You would just need to use your MYETV username and password to log in instead, or use your Microsoft SSO if you have that connected.
Can I use both Google and Microsoft SSO on the same MYETV account?
Yes, as long as both your Google account and your Microsoft account use the same email address that is registered on MYETV.
Is SSO available on the MYETV mobile app?
SSO is currently live on the web platform. Mobile app support is something we are actively working on and will announce separately.
What Is Coming Next
The launch of Google and Microsoft SSO is part of a broader effort to modernise and improve the MYETV platform. We are not stopping here. Over the coming months, you can expect:
- Google ADS inside the platform of MYETV
- Continued security improvements across the platform
- New features for content creators and networks managers
- Performance improvements to contents- [Contents: every content intended as text, images, audio or video] - and the player experience
We will keep you updated here on the blog as these improvements roll out. If you want to make sure you do not miss any announcements, make sure you are subscribed to MYETV notifications.
Try It Now
The new login experience is live right now. You can try it at:
👉 https://www.myetv.tv/?CallAction=showlogin
And if you want to explore the social publishing tools with Google SSO:
As always, if you run into any issues or have feedback, you can reach us through the support channels on the platform. We read everything and we genuinely appreciate hearing from our users.
Thank you for being part of MYETV. This one is for you.
— The MYETV Team
